1929 "The Pause That Refreshes"
| 1930 "Meet Me At The Soda Fountain"
1932 "Ice Cold Sunshine"/"The Drink That Makes Pause Refreshing"
1933 "Don't Wear A Tired, Thirsty Face"
1934 "When It's Hard To Get Started, Start With A Coca-Cola"
1935 "All Trails Lead To Ice-Cold Coca-Cola"
1936 "Get The Feel Of Wholesome Refreshment"
1937 "Stop For A Pause...Go Refreshed"
1938 "The Best Friend Thirst Ever Had"/"Anytime Is The Right Time To Pause and Refresh, Pure As Sunlight"
1939 "Thirst Stops Here. Makes Travel More Pleasant"
1940 "The Package That Gets A Welcome At Home"
1941 "A Stop That Belongs On Your Daily Timetable"
1942 "The Only Thing Like Coca-Cola Is Coca-Cola Itself"
1943 "A Taste All It's Own"
1944 "High Sign Of Friendship"
1945 "Coke Means Coca-Cola"
1947 "Relax With The Pause That Refreshes" ("La pausa che ristora")
1948 "Where There's A Coke, There's Hospitality"
1949 "Along The Highway To Anywhere"
1950 "Help Yourself To Refreshment"
1951 "Good Food And Coca-Cola Just Naturally Go Together"
1952 "Coke Follows Thirst Everythere"
1953 "Dependable As Sunshine"
1954 "For People On The Go"
1955 "Americans Prefer Taste"
1956 "Feel The Difference, Makes Good Things Taste Better"
1957 "Sign of Good Taste"
1958 "Refreshment The Whole World Prefers"
1959 "Make It The Real Meal" |
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| 1959 "Relax Refreshed With Ice-Cold Coca-Cola." ("Per la pausa che ristora-la frizzante Coca-Cola") | |
| 1960 "Relax With A Coke, Revive With A Coke" ("Durante una pausa... gustate Coca-Cola")
1961 "Coke And Food" ("Coca-Cola... il miglior ristoro")
1962 "Enjoy That Refreshing New Feeling" |
| 1963 "Things Go Better With Coke" ("Tutto è meglio con Coca-Cola") | |
| 1964 "You'll Go Better Refreshed"
1965 "Something More Than A Soft Drink"
1966 "Coke...After Coke...After Coke" ("Ha sempre il gusto che ci vuole") |
| 1970 "It's The Real Thing" ("Tempo di Coca-Cola") |  |
| 1971 "I'd Like To Buy The World A Coke" |
| 1975 "Look up America" |
| 1976 "Coke Adds Life" ("Coca-cola dà più vita a...") |
| 1979 "Have a Coke and a Smile" ("...dà più vita a ciò che piace a te") |
| 1982 "Coke Is It" ("Coca-Cola di più") |
| 1986 "Catch the Wave - Red, White and You" |
| 1987 "Can't Beat the feeling" ("Sensazione unica") |
